Cleanse
Remove makeup, sunscreen and daily impurities first, creating a clean canvas for every layer that follows.
Bestselling Skin Essentials
Your most-loved formulas for hydrated, radiant-looking skin & hair
Curated K-Beauty Favourites
A little extra for your K-Beauty ritual
Spend €30 on K-Beauty and get 1 ANUA sheet mask free. Add the mask to your cart; the discount applies automatically when your K-Beauty items qualify.
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About JAE ROOTS
JAE ROOTS is a botanical beauty and self-care brand created around a simple belief: everyday beauty should feel thoughtful, uncomplicated and rooted in care.
Our collection brings together carefully formulated products for hair, skin and everyday self-care rituals, with a strong focus on natural-origin ingredients, botanical extracts and quality formulations.
JAE ROOTS formulas carry COSMOS NATURAL or COSMOS ORGANIC certification by ECOCERT, internationally recognised standards for natural and organic cosmetics.
Alongside our own JAE ROOTS collection, we also curate a small selection of authentic K-Beauty and beauty favourites that complement our approach to simple, effective everyday care.
Simple beauty. Rooted in care.
Our journey
The beginning
Rooted in nature
Thoughtful formulas inspired by botanical ingredients and everyday rituals.
The craft
Made with intention
We balance effective care with a considered, uncomplicated approach.
The standard
Certified care
Natural-origin formulas created to meet a higher standard of care.
The future
Growing together
A continuing journey toward more conscious beauty rituals, wherever you are.
Rooted in Nature. Made for Everyday Wellbeing.
At JAE ROOTS, we believe the best routines start with nature. From our own botanical collections to carefully selected K-Beauty favourites, every product is chosen with quality and care in mind.
Let customers speak for us
delivery fast and loved the gift
Maria Butigieg
Leaves my hair feeling soft and smooth without making it greasy. It’s really easy to use and gives my hair a lovely shine while helping with frizz. Recommend this product
Maria Butigieg
fast delivery and takes the time to explain the products
Rita Vella
Left my hair feeling really soft and smooth without weighing it down. It also looked less frizzy and much healthier after use.
Rita Vella
Fast delivery and the packaging is amazing. Also loved the free gift :)
Lorianne Borg
Since using this peptide eye cream, my eyes have been visibly smoother and looking more radiant! My skin really needed the vitamins that this cream has! Also it smells devine :)
Lorianne Borg
Great product! I recommend it
Sarah Jane Micallef
Easy to buy great products
Sarah Jane Micallef
Definitely approved! Was skeptical before but saw results just after few days!
Sarah Jane Micallef
Great product! Definitely saw a great improvement
RASHID
I’ve recently started trying some of the hair products from JAE ROOTS and I’m honestly so happy with them. I love that they take the time to explain what each product does and recommend what’s actually suitable for my hair.
Great products, good deals and really quick delivery. You can tell they genuinely care about what they sell. Will definitely be ordering again!
Tiffany
Perfect for the Mediterranean sun Light, fresh and comfortable on the skin without feeling heavy. Great SPF and a lovely everyday sunscreen.
Another great buy from JAE ROOTS great deal, super fast delivery and genuine products! ❤️
Faye
Absolutely loving my COSRX Snail 96 Essence! 🐌 Another great find from JAE ROOTS. They always have such good prices and the delivery is unbelievably quick.
I also love that you can ask them for advice and they actually know what they’re talking about. They explain the products and help you choose what’s right for your skin, which makes such a difference.
Genuine products, great prices and amazing service. Highly recommended! ❤️
Zoe
Another great purchase from JAE ROOTS! I got the Skin1004 Hyalu-Cica Blue Serum and, as always, the service was excellent. Great prices and really fast express delivery.
I love that they actually know their products and take the time to explain them and recommend what would suit you, instead of just trying to sell you anything.
Genuine products, great service and really good deals. Definitely buying from JAE ROOTS again! ❤️
Nina
Really happy with my purchase from JAE ROOTS! Great deals, express delivery and, most importantly, genuine products.
I also really appreciate how knowledgeable they are. They take the time to explain the products and recommend what you actually need, which makes choosing skincare so much easier.
Great service from start to finish. I’ll definitely be buying from JAE ROOTS again! ❤️
Bernice
🇲🇹 Malta-based brand | 🌿 ECOCERT COSMOS Natural-certified JAE cosmetics formulas | 🇪🇺 Made in the EU | 🔒 Secure Shopify checkout